The Gospel Message: Love or Reconciliation?

I recently saw the preview for a new book/documentary called "Lord, Save Us From Your Followers."  It follows the same line of literature/cinematography as Blue Like Jazz, Super-Size Me, Sicko, and the like.  It seems light-hearted, and I can follow the don't-take-yourself-more-seriously-than-you-ought tones Dan Merchant uses.  However, I am stuck in a conundrum about the subtitle:  Why is the Gospel of Love dividing America?

If we simply reduce the Gospel to Love, I feel as though we are putting flowers in Jesus' hair and turning Him into a hippie.  I think there's more to the Gospel.  Saying it's a Gospel of Love is merely oversimplifying it.  I think it's a Gospel of Reconciliation.  Jesus tells us they will know we are His disciples by our love, and that love's ultimate form looks like a man dying for his friends.  Does it stop there?

Repentance is a key phrase used in the New Testament by just about everyone.  With repentance is also the idea of reconciliation.  We admit our wrongdoings and become reunited with God the Father.  After that, we become people who love God and those around us with the intent that they might be reconciled to the Father the same as us.  I'm not justifying bigotry, hatred, racism, etc.  I'm just saying that we love for a purpose.  We don't love for the sake of loving.  We love for the sake of reconciliation.